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Rebuilding Modinta’s Online Store for Enhanced Performance
About project:
Client Overview:
Modinta, an automotive tuning agency, initially created an online store to expand its business. However, the store failed to meet expectations, prompting the client to seek our expertise. The primary challenges were lengthy product upload times, low customer engagement, and minimal sales conversions.
Technology Stack
Time-frame:
6 weeks
Challenges
Time-Consuming Product Uploads
- The process of adding new products to the store was inefficient, taking up to 25 minutes per item. This was a significant bottleneck for the client, hindering their ability to keep the store updated with the latest products.
Low Customer Engagement.
- Analytics revealed that users were not staying on the site for more than two minutes, and there were very few purchases. The lack of engagement suggested that the website’s user experience (UX) and functionality were not meeting customer expectations.
Weak Sales Performance.
- A detailed analysis pinpointed several areas where the store was underperforming, particularly in the shopping cart, product catalog, and individual product pages.
Solutions Implemented
Enhanced Shopping Cart and User Accounts
- We overhauled the shopping cart functionality, adding features such as a personalized user account section. This allowed customers to track orders, save wishlists, and manage their profiles, significantly improving the overall shopping experience.
Expert Product Reviews
- We introduced expert reviews for each product. This not only added credibility but also helped in guiding customers through their buying journey.
UI/UX Improvements
- We conducted a comprehensive redesign of the UI/UX
Navigation
- A new, expansive menu was introduced to improve site navigation, allowing users to easily find products across various categories.
Product Categories and Filtering
- We restructured the product categories and introduced advanced filtering options, enabling customers to quickly find the products they were interested in.
Search Functionality
- The search feature was enhanced to include related product suggestions, promoting upsell opportunities and improving search accuracy.
Sales Bundles for Audio Systems
- To boost sales, we proposed the creation of bundled audio system packages. These ready-to-purchase bundles were prominently displayed in the store, simplifying the decision-making process for customers and encouraging larger purchases.
Automation and Synchronization
- To streamline operations, we developed software for synchronizing the store’s price list with those of manufacturers. This system automatically scanned and monitored prices and products, updating the site’s listings in real time. We also implemented a semi-automatic mode, allowing the client to add 100 products in just five minutes.
Results
The results of these improvements were significant:
- The time required to add 100 products dropped dramatically from hours to just five minutes, allowing the client to keep the store updated with minimal effort.
- User engagement skyrocketed, with customers now spending over 20 minutes on the site, a clear indication that the improved UX and new features were resonating with visitors.
- Sales saw a remarkable increase, growing from just five orders per month to 20 within six weeks.
In just six weeks, the revitalization of Modinta’s online store transformed it into a high-performing platform, driving increased engagement, efficiency, and sales.
More Details
